Born has taken modern luxury to the next level with the launch of dedicated shop-in-shop spaces in select Fraser Hart stores in the UK. Just in time for the festive season, our new locations in Bluewater, Edinburgh, and Peterborough opened their doors, bringing the born experience to more customers than ever before.

These shop-in-shops are designed to reflect the essence of born—bold, contemporary, and effortlessly cool. With a curated selection of our most-loved styles, from sleek solitaires to statement designs, customers can now explore lab-grown diamonds in a space that feels as modern and forward-thinking as the jewellery itself.

Each location offers an immersive way to discover what makes born different. Whether you're searching for an engagement ring, marking a milestone, or investing in a piece that fits your style, our team is on hand to guide you through the collection. Expect the same cutting-edge craftsmanship, zero-emissions diamonds, and trend-led designs that have made born a standout name in modern jewellery.

As we continue to grow, these shop-in-shop spaces mark just the beginning of bringing born to a wider audience. If you're near Bluewater, Edinburgh, or Peterborough, visit us in-store and experience born up close.

Not nearby? You can still explore the full born collection online and find the perfect piece, wherever you are.

Stay tuned—this is just the start.